10 Ways Content Writing Can Increase Creativity

Photo by Hadis Malekie on Unsplash

When I first set off on the adventure that would become my full-time writing career, I didn’t know much about content writing. I began with creative non-fiction, fiction, and poetry. I knew that I was happiest writing, and I also found out quickly that I hate, loathe, and despise ghost writing. But I had yet, to that point, to try content writing.

A content writer, as I would come to larn, provides specialized content for websites. Writers may do this with or without a byline. When I was freelancing and looking to expand my income, a fellow writer reached out to share a content writing opportunity with me. I quickly learned about what it would entail and found myself working with a content writing team. It introduced me to a whole new style of writing — one where I would either write assigned topic or choose on-brand topics to contribute.

Because I wasn’t in full control of the topics I was writing, I had assumed that it wouldn’t be all that creative or make me a better creative writer. I was wrong. In fact, if anything, content writing has made me even more creative.

1. Content writing can help you think (and work) faster

When writing content, there’s usually a deadline — something I rarely have with my own work. While I tend to write quickly, content writing offered a whole new level of discipline. When assignments come, I’m ready for them, and thinking fast also helps me when it comes to creating. I may not always choose the topic, but I can shape it using my own special brand of creativity. When it comes to my personal work, I’m able to use this same skill to take a topic and turn it into a finished article in the time I have allocated for that purpose. Writing this way can make you think — and work — faster as a writer.

2. Content writing encourages you to branch out

Content writing has also helped me branch out on ideas for what to write when my own creative juices seem to have dried up. While I don’t borrow from the content work, it does challenge me to think outside the box. I’m able to brainstorm topics of interest and approach them with the same creativity and curiosity that I use when writing a topic I didn’t choose. Content writing can help broaden your perspective on what you can write.

3. Content writing can improve your skills as a writer

I feel like diversifying as a writer makes us better — despite our experience or skill level. Writing poetry makes my prose more vibrant. Writing fiction makes my non-fiction more creative. Writing non-fiction keeps my fiction honest in the ways that matter most. Each type of writing draws from the others, and content writing is no exception. Content writing may be writing for websites, but that doesn’t mean you can’t challenge yourself to improve your skills while you do it.

4. Content writing can keep you flexible

Content writing has definitely made me a more flexible writer. Whether I’m tasked with writing 200 words or 2,000, I can adapt my topic for the space I have to fill. It helps me learn to better control my flow when I’m writing for myself. Do I need a short piece of 600 words to best tell the story, or does it need to be twice as long to get the point across? I’m evaluating when to go for a longer form and when to keep it short and sweet. Or short and pithy, depending on the subject matter. When you write different kinds of content, you learn how to be more flexible — and can apply that to your personal brand of writing.

5. Content writing can help you create more income

I’m a professional writer, so I’d be lying if I said that income had nothing to do with my choices. My ego requires that I check stats — but so does my paycheck. I like to see what does well and to provide the type of articles readers would like to read while remaining true to what I, as a writer, need to write. I can do all that and earn a living because I feel that writing is a profession that deserves pay like any other. Content writing can help you become a more creative earner by stretching beyond your comfort zone to take on various writing jobs that you might not have considered before.

6. Content writing can teach you how to write to target audiences

Content writing has also given me the skills I need to evaluate the type of audience who may be reading my work. Because I sometimes write directly to the reader or generalize to a broader audience, depending on the assignment, I’ve learned to adapt my voice to the target audience. While my own style brings in elements of both, I feel like I’ve learned more about balancing the personal voice of my story while applying it out in a broader context. Content writing encourages you to think about who you’re writing for, your brand, and how to best reach that particular audience. This is a useful skill no matter what you write.

7. Content writing can help you learn to write more engaging titles

While I rarely come up with the titles in a content role, I am learning how to write more engaging titles. Content work shows another side of writing — one that is topic and audience-specific. Learning to write engaging titles without resorting to clickbait is a skillset that can apply regardless of which genre you’re writing.

8. Content writing can help you manage your time more effectively

Because I diversify my writing, I’ve had to become a better manager of my time. This may not seem creative until you find yourself trying to finish a novel while meeting content deadlines and keeping up a creative non-fiction schedule — all while promoting each work I do. At first, I found this overwhelming, and then I realized that I could use my creativity to adapt a schedule so that my personal workflow, well, flows. I’ve figured out my most productive time of day and put it to good use while drawing sharp boundaries around my non-working time. If nothing else, content writing — particularly while freelancing or maintaining other work — challenges you to manage your time more effectively.

9. Content writing keeps your mind engaged

Because I write different genres, I’m constantly exploring new ideas. My mind is engaged even on days when I’m not working with my most creative content. I’m constantly learning about subjects I may have had no interest in before. This broadens my perspective, inspires ideas, and keeps me curious. As long as you’re engaged, you’ll be more likely to produce writing ideas of your own.

10. Content writing keeps you consistently creating

Even on the days when I just don’t have something new I feel like writing, content work keeps me creating something. It may not be my preferred topic or a subject I chose, but it keeps me creative. That consistency often translates into discipline when it comes to my other form of writing. Sometimes, I just sit down and write something, which can help me decide what I need to write next. Other times, it helps me blow off steam until I’m ready to tackle the next topic. Either way, the consistency of content writing can keep you creating even when you might not feel like it.

I love being able to try on different hats as a writer. I’ve never had a desire to settle into one genre and stay there, although I understand the appeal. I keep challenging myself to learn new skills, and I find it makes me stronger across the board. Content writing may not seem creative, but when you commit to giving it your best, you just might find that it’s as creative as any other form of writing — and can even help you become stronger at your craft.

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Photo by Hadis Malekie on Unsplash

When I first set off on the adventure that would become my full-time writing career, I didn’t know much about content writing. I began with creative non-fiction, fiction, and poetry. I knew that I was happiest writing, and I also found out quickly that I hate, loathe, and despise ghost writing. But I had yet, to that point, to try content writing.

A content writer, as I would come to larn, provides specialized content for websites. Writers may do this with or without a byline. When I was freelancing and looking to expand my income, a fellow writer reached out to share a content writing opportunity with me. I quickly learned about what it would entail and found myself working with a content writing team. It introduced me to a whole new style of writing — one where I would either write assigned topic or choose on-brand topics to contribute.

Because I wasn’t in full control of the topics I was writing, I had assumed that it wouldn’t be all that creative or make me a better creative writer. I was wrong. In fact, if anything, content writing has made me even more creative.

1. Content writing can help you think (and work) faster

When writing content, there’s usually a deadline — something I rarely have with my own work. While I tend to write quickly, content writing offered a whole new l

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