Today we have many options available, from shopping online to choosing to buy local.
While we more choice now than the one butcher or bakery on the corner, we are creatures of habit, so when we love the product, and the service, plus the price is right, we are loyal customers.
However, this is not encouraging news for startups. New businesses need to grab market share and be found.
Shoppers are loyal to their existing provider or have many options to choose from, so it is hard for new business entrants to stand out.
Therefore new businesses need to know how they can rise up above their competition, and existing businesses who may have slipped behind on any of the core metrics customers use to stay loyal also need a reminder on keeping the brand relevant.
While all strategies need clever working and investment, even the most out of date or brand new business can make inroads and grab market share.
Read this piece to find out how you can inspire interest and loyalty from your targeted audience.
Focus on What Makes Your Business Different
The good news is you don’t need to recent the wheel, so to speak. The 22 Immutable Laws of Marketing will give you insight into how you’re business is fairing. For example, the law of ‘first in mind‘ says if you’re not first in your category – create a new one! Simple!
The fastest way to keep your brand alive and strong is to point out what makes your company different from the rest. To do this, you will need to do some market research and understand who your ideal customer is and what they need.
Avoid worrying if customers are not aware of what makes you the best choice over everyone else. It can be tempting to hop on board with the latest trend, even if it does not match up with what your brand is about, but that will not do you any favors in the long run.
To stay true to what your brand represents, focus on what you are offering and why your customers want it.
Engage with Your Customers
Taking your eye off the ball and losing loyalty is as much about community as it is other parts of your business. Today having a great product and customer service is not enough to sustain growth. You also need to have a community of followers.
Content & Community
Keeping your content up to date and engaging with your customers on your blog and social media will improve your relevancy. Customers want to know that someone in your business wants to listen and answer their questions on the other end of the computer.
Not only that but listening to what your customers want can give you a significant edge over your competitors. Customers who feel connected with a brand are also more likely to proudly display brand merchandise.
Focus on regular quality engagement, and if you haven’t got set up in social media yet, the time to start is now. Engage a social media marketer to assist you and identify which platform will be more engaging and deliver more feedback.
Customers are your eyes and ears, letting you know if you’re doing well or need to improve in areas of your business. Seek to understand what they love and don’t like about your business and if they have a solution. Eventually, you’ll know what they want before they do.
Consider referral programs to really give back to customers who engage with you and use word-of-mouth marketing for your business. Consider giveaway logo-branded promo products, too, like hats, drink bottles and Tees.
The answers to keeping your brand relevant are with your targeted audience.