7 Profitable Instagram Small Business Ideas
Social media applications are interactive web interaction based apps in which people share, create and exchange ideas, ideologies, humour and form virtual communities and networks.
Are Instagram businesses profitable?
Launched in 2010, last year instagram celebrated their 10 years of success. If you’ve used Instagram since it’s launch, then you know how far the app has come. From being a platform where you could just post a picture along with a tagline, to being a portal that’s profitable, Instagram has certainly come a long way.
Instagram is one of the popular leading social media platforms which is used by billions of users everyday. If you’re still worried about the profitability and reach of Instagram, then here are a few real life statistics on Instagram’s success:
1. Instagram is estimated to have more than 1 billion users worldwide in 2021.
2. 71% of the billion users that are active on Instagram are under the age of 35.
3. People spend as much time on Facebook as they do on Instagram. Average user time is 53 minutes.
4. More than 71% of business users use Instagram for business purposes. More than 80% of businesses consider Instagram to be one of the most important engagement metrics.
5. Over 500 million Instagram users make use of stories everyday. Instagram stories are a feature that allows the user to upload stories in the platform for 24 hours after which they disappear.
6. More than 70% of Instagrammers decide to buy a product or service after they’ve seen an advertisement about it on Facebook and Instagram.
7. When compared to Facebook, Instagram can generate more than 4x times interactions.
Instagram marketing techniques
Content which you publish on Instagram can be monetized and studied to reach maximum growth. Instagram statistics are dynamic and they keep changing constantly.
Here are a few statistics to study when you want to use Instagram for your business purpose:
When advertising on Instagram, you can advertise a post or video and decide how long you want to run a campaign for. You can run your campaigns for 5 days or for a month depending on your budget per post. As advertisers you should know what your goal is and where you want the traffic to reach.
If your main focus is on profile visits, then select that, the next step would be to select your target audience, keep this as accurate as possible. Identify your key age group, the area you want to focus on.
Insights are an inbuilt feature of Instagram that lets you study your pages followers and audience. There are many tools which Instagram provides such as:
Know more about the people that are following you and your content through insights. Here you can see the age group of your audience, their gender and when they’re most active on the platform.
For example – If your peak content sharing time is 8, then posting during that time gives your content an added boost because that’s when you have the highest visibility.
Know how much reach your account has generated in a week, months or during a day. Reach refers to the number of new audiences that have visited your profile. You can see your top performing posts here which you can then boost or monitise for your profit.
3. Instagram stories
If you use Instagram you know how fun stories are. Instagram stories are visible for 24 hours after which they disappear forever. Stories are generally used to share thoughts, events, content which you’ve liked and much more. You can use this platform to share content about your products, customers who’ve loved your products, their feedback. With stories, the possibilities are endless.
Social media is constantly evolving. What works today may not work tomorrow. In order for your business to be lucrative and effective, you’ll have to make use of all the resources which are available to you. Running a business & making money on Instagram is possible and in this article we’ll give you some profitable Instagram business ideas for you to consider and work on!
Profitable business ideas for Instagram
1. Social commerce sellers
If you already have a well established business then you can just start selling your product/service on Instagram by creating a business account/page.
You can then add your product pictures online and ask interested buyers to DM (direct message) you on Instagram where you start a conversation.
2. Food lovers
If you are a foodie who loves exploring food in/ around your city/country whatever is available to you.
Once you receive a considerable amount of followers you can become a foodcritic. Food critics on Instagram are bloggers who visit various restaurants and give an honest review of their menu and dishes. Many restaurants want to invite food bloggers for their menu tastings as it increases their restaurants visibility.
3. DIY Experts
Are you someone who loves creating art?
DIY or do it yourself is the method of building, repairing or modifying things by themselves without any professional help.
If you are into making candles, soaps, etc. You could use this platform to share some tips or life hacks with your followers. As you gain popularity, you can start collaborating with various brands and sponsors on various projects that enhance your visibility.
4. Graphic Design
If you are a graphic designer you can use Instagram as a platform to showcase your designs. When other people see your creativity they may resonate with your style of working and may potentially hire you to work for their brand on project/projects.
Animator’s are no longer just associated with cartoons. They’ve evolved so much in terms of the graphics, stories. It’s a whole new world of animator’s out there.
Similar to graphic designing, you can use this platform to showcase your talent. You can use images or videos and promote yourself and then collaborate with brands who resonate with your style of working.
6. Fitness Coach
These days people are no longer going out on their usual walks/runs or to the gym and conduct other regular workouts. More and more people want to workout from home due to the pandemic.
If you are a fitness coach, you can make instructional videos on YouTube and Instagram and use them to promote yourself. Youtubers have a serious potential of earning a lot of money when they use their skills right. You could then use Instagram as a platform and become an influencer.
7. Real Estate
Real Estate is a multi million dollar industry. You can use this platform to promote pictures and details of a property and then promote it. Interested buyers could DM or direct message you Instagram and you can get the conversation started.
Social media tools are becoming more and more popular each day. It is a very powerful tool which should be treated with respect and made the most use of.
There are many other such industries or businesses which you start online, you just have to find the right one that suits you.