Websites need continuous improvement to achieve optimum user experience. You can take a handful of steps to optimize your site to reduce the bounce rate and improve conversion rate, i.e. turn visitors into customers.
User experience (UX) is how your website visitors interact with your content. Website content is everything on your site including, images, text, videos, and so on. So what can you do to your site to improve UX? Let’s take a look at some basic steps.
This article will consider UX design, content development, customer discovery and analysis, and site speed.
How is your site performing for visitors, i.e. page loading speed?
1. Improve Site Speed
Your site and every page should load in less than 3 seconds. You can test your site speed using free page loading tests like pindom.com or ThinkWithGoogle.com.
Tip: Mobile-first is your priority over the desktop when it comes to user experience.
Why? Well, it is Google’s focus, and visitors find your site via search. So Google uses page speed in their site ranking in search results. Plus, your users need a fast loading site when they use their mobile devices to do everything from reading blog posts to purchasing products.
Users will bounce off your site if they are made to wait for it to load, so get your site and every page loading in under 3 seconds. Also, consider an SEO expert to delve into your site analytics and use tactics to speed up page load times. For example, images, videos, and third-party plugins slow down page speed.
Neil Patel is the marketer blogger, and his blog on reducing bounce rates will give you the detail you need to get to work on reducing your bounce rate as page speed is just one reason users leave your site seconds after they arrive.
2. Content Layout
Website content is the heart of the site, and it includes everything on the site. How content is displayed improves the user experience.
For example, your blog posts and articles should think mobile-first and use lots of paragraphs. This action improves the page composition.
Plus use title styles i.e.< h1 >, < h2 >,< h3 > and so on to improve article structure.
Bullet points are also useful and improve readability and user engagement. What’s more, improving article composition is an UX SEO strategy says Impressive – SEO Sydney, SEO experts.
3. Page Consistency
Every page should be consistent with your website style sheet, including colours, heading styles, fonts, buttons and so on. Cohesive use of your site template on every page lets visitors know they are still on the same site.
Visitors don’t like changing layouts as once they’ve learned where everything is, they have confidence and trust in your site, and they can find what they’re looking for faster and hopefully, that includes your online shop!
Copyright infringement is a real threat to sites, so free images are ubiquitous. How your site uses stock photos and where is important.
For example, on article sites like BusinessBlogs, we always use stock photos, and our visitors expect them. However, product or services sites need to use more custom images that are unique to the business. How? Engage a professional to take the photos or invest in the gear and regularly take short videos and images of your team and products.
5. Pages Not Found – 404 Errors
Pages not found will deter visitors from staying on your site. No one getting the 404 error – page not found. Think user experience first and improve the 404-page content so the user engages positively with the page.
6. Customer Discovery
Finally, customer discovery analysis is useful intel for designing your site’s UX experience. When you understand who your customer is and what they need and want you can design your site to attract them and keep their custom.
Customer discovery is covered in this article.
Websites are now the primary marketing and sales asset for most businesses. However, for any website, it’s hard to get found online.
Your site visitors need the optimum user experience to have confidence and trust in your brand.
Similarly, to achieve a high rate of conversion, i.e. visitors becoming customers, your site needs continuous improvement with customer discovery and UX best practices.