As hiring continues to skyrocket, one of the best resources a company can invest in is a learning experience platform (LXP). An LXP is a user-based learning software created for businesses and consumers to learn, grow new skill sets, and improve engagement.
According to HR analyst, Josh Bersin, “This market has exploded…it’s over $300 million and growing at 50% per year.” Implementing an LXP can lead to a more beneficial training program because it contributes to higher engagement. Employees can form a better connection with the material they’re learning and its mission, which results in higher rates of productivity, employee satisfaction, and information retention.
The Difference Between An LXP And LMS
An LXP is more interactive and operates like content management and delivery management system. Similar to how many modern social media platforms operate, LXPs allow the user to engage with unique, curated content and operate as an extension of the brand. In addition, an LXP is beneficial in a business environment with remote employees because it helps keep employees connected and feel like they’re part of the team.
The LMS (learning management system) was the standard software utilized by organizations to track and manage employee training processes. As technology and the employee market are changing, so are training platforms. The LMS model works great as a learning platform as a one-way stream of information from the company to the employee, whereas LXPs operate as a central hub the entire organization can benefit from, for learning, engagement, resources, socialization, and communications. LXPs offer a customizable, engaging, and user-centered experience that goes beyond a learning platform to offer more value to the company and learners alike.
The LMS was able to effectively store and deliver online courses and training while also monitoring the employee’s progress. This was a solitary system, where the employee logged in and interacted with just the courses. In contrast, the LXP offers a variety of social learning and community features that curate a unique experience for the learner. An LXP also has the ability to operate as a multi-dimensional community hub, like a company intranet, adding the value of a formal LMS with social and communication tools.
Advantages Of An LXP
By implementing an LXP in conjunction with L&D and broader people strategies, companies can receive a variety of benefits including:
- Advanced content and social tracking to manage performance
- Increased rates of employee and customer retention
- Improved levels of engagement and productivity
- Consistent and direct forms of communication
- More powerful brand voice and brand loyalty
- Builds successful cross-functional teams and relationships
An LXP has the ability to store and monitor data and analytics, which leads to a more advanced interface and the ability to track data. Employers can use this data to see how their employees are performing and learning in order to maximize their ROI and adjust their learning and developmental goals accordingly.
LXPs also offer better customer service experience and retention. These platforms support customer retention by offering a more customizable and hands-on employee portal for onboarding, product training, and announcements. In addition, an LXP can act as a resource library and a community-building intranet for the entire network of customer service professionals. It can operate as a centralized community for clients for training and engagement. Users can log in and use an LXP to learn, engage, and contribute.
LXPs can also be attributed to overall employee performance, retention, and morale. When employees are more focused and engaged, they’re more likely to stay connected to the brand. Helping employees feel engaged in the workplace can lead to improved levels of maintained success.
Social Features That Build Employee Engagement
LXPs aim to create a more interactive workplace. For remote employees, the presence of social features can be greatly beneficial for connecting them to the organization at large. The same can be said for connecting managers and employees across locations around the world to build brand affinity.
LXPs can offer engaging perks such as:
- Points systems for gamification
- Likes, comments, and shares
- Merits, certifications, and rewards
- Customizable pages
- Content curation
These are all useful tools to keep employees in the driver’s seat and feeling connected.
Brand Alliance And Consistent Communications
In addition to likes, comments, and shares, LXPs offer communication features that can improve transparency, feedback, and improve communication for large groups. Consistent communications that encourage multi-way engagement are key to maintaining rapport between co-workers.
This can also build employee, partner, and sales communities that are enthusiastic. LXPs generate brand alliances by building spaces for people to connect, share experiences, and grow collectively alongside the business. LXPs’ feature sets were designed with exploration and UX in mind, and they are meant to facilitate site exploration and content discovery to improve cross-departmental connection. When an LXP is leveraged to bring community, organizations can experience a more transparent workplace.
How Do LXPs Benefit Employees?
In addition to benefiting the greater collective, LXPs can improve employee well-being by creating better company morale, engaging with personalized experiences, and improving job satisfaction.
LXPs can also assist in more comprehensive, beneficial training programs. They are customizable and offer feedback loops, likes, shares, quizzes, and can cater to the unique learning needs of the individual.
Many base-level training programs can feel monotonous and boring, causing employees to not get as much out of the material. Conversely, an LXP brings a collaborative, creative, and engaging platform that can improve employee morale and well-being.
LXPs Are Beneficial For Remote And Hybrid Workplaces
As the market for LXP solutions has grown substantially with higher levels of investment in these platforms, companies are beginning to implement LXPs within L&D and broader people strategies. As COVID-19 continues to impact the world, many companies are fully embracing remote or hybrid work. LXP features empower employees working in either setting because it can lead to increased employee morale and brand alliance. It allows employees to stay connected and engaged no matter where they are working.
Benefits To Hybrid Workplaces
Ultimately, implementing an LXP can deliver tangible results and benefits across the board because of its innovative, customizable features built to bring solutions to a wide array of needs. To get the most value, companies should seek out a solution that looks and feels like a consumer-focused application that employees will want to use.
With these numerous benefits to common business challenges, it’s difficult to argue against an LXP, and after a short time using the platform, your company will wonder how it ever got along without it.