In 2022, video content will continue to reign supreme as more and more people are interested in the video-making industry.
If you don’t know how to get viral on TikTok or what are trending YouTube videos today, this tutorial is for you.
Read on for information on why videos are essential for promotion. You’ll also find out what makes a video trend, the main differences between YouTube and TikTok, the latest trends, and some tips on how to create trending videos on these platforms.
The Importance Of Videos For Promotion
In today’s digital world, a strong online presence is more important than ever. Video content is one of the most powerful forms of communication and promotion to:
- Build trust
- Connect with customers emotively
- Boost conversions and sales
Cisco research projects videos will account for 82% of all internet traffic in 2022, compared to 73% in 2017. That’s a staggering number, so it is a great idea to start incorporating videos into your marketing strategy to stay ahead of the curve and boost your online presence.
What Makes A Video Trend?
There is no one answer to this question, as video marketing trends can be drastically different from one another. Trending videos are simply content that becomes popular at a certain time or place, so act fast if you want to capitalize on it.
Many factors can contribute to whether or not a video goes viral. Some points to notice:
Natural and unscripted
People are more likely to share natural-looking, unscripted videos
Timing is important
A video has to be released at the right time to catch on. It also needs to be relevant to what’s happening on the platform and in the world at the moment. For example, a video about a current event that grabs everyone’s attention will do well.
Trends that appeal to a wide audience
If more people are interested in a particular topic, it increases the views on such videos, assuring they get to the top.
Nowadays, the audience is accustomed to well-made and professional-looking videos with great visuals.
Videos that go viral evoke strong emotions such as happiness, sadness, anger, fear, etc. For example, humor is a common denominator in trending TikTok videos. Funny videos are always popular and tend to be some of the most shared content online.
Videos that have appeared on many social networks without hesitation can be called trending.
Streamline your strategy by using video marketing tools, to get valuable insights about your content and identify your top performance videos.
YouTube and TikTok: Main Differences
When it comes to trending videos, two platforms stand out from the rest: YouTube and TikTok.
YouTube is a traditional video hosting and sharing platform created in 2005 and a year later bought by Google.
TikTok, on the other hand, is a newer Chinese social media app, founded initially as Musical.ly in 2014, which was later acquired by Bytedance and rebranded as TikTok in August 2018.
Here are some differences between these two platforms.
TikTok is primarily about short, snappy videos, with most lasting around a minute or less. Videos of 3-10 minutes appear quite rare.
On the other hand, YouTube content is longer and more in-depth, even with the advent of Shorts, as there are no restrictions to video length: it can vary from 5-10 minutes to many hours.
Although many adults have joined TikTok lately, the younger generation still prevails. As for YouTube, there is no target audience.
Promotion and attraction
On TikTok, after publishing a short clip, the algorithm shows it to a small circle of people. If the audience likes and comments on it, more people will come across such content, and so on.
YouTube is all about recommendations for related videos. If a viewer gets interested in your content and watches it for a certain time, others will recommend it. Promotion is influenced by the number of likes and subscribers: the more there are, the more popular the channel’s author is.
With TikTok, a smartphone camera is mostly the only requirement to create content. To upload high-quality videos on YouTube, it is important to make sure you have a suitable tech stack, such as a good camera, a separate microphone, lighting setup, etc.
Creating Videos That Trend on YouTube and TikTok
How can you create videos that trend on YouTube and TikTok? By knowing the latest trends and useful tips.
Let’s look at some tips for creating trending videos on TikTok and YouTube.
Choose a particular niche
You can’t just shoot videos randomly and hope you get thousands of views: that’s not enough. Determine the purpose of your activity, goals, and desired target audience. Consider only those topics you like and on which you are ready to create content.
Follow the latest news and content changes, use attention-grabbing thumbnails, trend keywords, and hashtags, and shoot what is relevant to the audience at the current moment.
What are some of the top trending video categories on Youtube and TikTok?
Top trending videos on YouTube include:
- How-to-videos, education
- Challenges, gaming
- Product reviews
- Music videos
TikTok video trends include:
- Art and animation
- Satisfying videos
- Creator collaborations
Focus on creativity and uniqueness
In order to stand out from the competition, you need to create cool, unique content. You can always look for inspiration from other creators, but you still need to generate your own ideas. Music is a great way to add emotion and excitement to the content: just keep in mind to use royalty-free music, not to violate copyright law.
Form a schedule to consistently provide content to your viewers and keep them engaged for the future. It’s preferable to shoot at least one video per day for TikTok and 2 to 3 per week for YouTube.
Make sure your videos are high quality
An integral part of any popular video is its quality. Don’t sacrifice quality for quantity despite the need for a regular upload.
There is no need for high-quality equipment. On TikTok, for example, you can shoot videos using a smartphone. Then edit your video before uploading. Note, this is very important to avoid hesitations and mistakes, fix footage problems, etc. You don’t need any expensive tools, you can use free video editing software.
Promote your videos
YouTube users, for example, are more likely to watch videos that their friends or followers have shared, so make sure you spread the word about your content on social media like Twitter, Facebook, Instagram, etc.
Now you know more about a video trend, what platforms are the most popular for uploading videos, and their key differences. The tips and tricks we’ve covered in this guide will make sure your content is original, emotional, and shareable.
If you do all of those things, you’ll be well on your way to creating trending videos that will help promote your brand or product.