Which Are the Best Email Marketing Tools?

Mailshake screenshot of homepage

3.9 billion people in the world use email, which means you can quickly get in touch with any person via cold prospecting. People also pay more attention to their email inboxes these days because the Coronavirus pandemic greatly impacted work habits.

However, not many people open cold emails—less than 24% of them get opened. If you’re tired of not seeing results from your cold emails, get email outreach automation software. This post explains why you need it and the great things it can do for you.

Looking for more info on what to include in your cold sales email? Check out our five step framework for writing emails that get you results, with templates and examples.

What Is Cold Email Outreach?

Cold email outreach is a form of outbound marketing that involves building a potential client list and using a template email to reach them. It’s the tool businesses use to convert B2B clientele.

A cold email is an email you send to a potential customer who has had no prior relationship with you to try and win their business. It’s like a cold call, but much less obtrusive. Your sales team can use the responses gotten from cold emails to turn prospects into clients.

Here’s what an outreach email is not: an email that bombards people with offers until they buy from you.

Hi there,

Hope you are doing well.

Your website isn’t appearing on the first pages of search engines. I can help it rank better if you hire me.

Let me know if you’re interested.

Kind regards,


Business Development Executive

Here’s why many people would consider this outreach email spam:

  • The person uses one name, which could be fake
  • They don’t include any contact information
  • There’s no company name
  • The email isn’t personalized and could have been sent to numerous people
  • It has a commercial motive
  • It’s not meant to start a conversation but targets a direct purchase

Let’s compare it to this other outreach email:

Hi John,

I hope you had a great weekend!

I’m Mike, a freelance writer and a regular contributor for XYZ and other popular websites.

I’ve got a brilliant idea for a post that would do well on ProWritingAid. Are you currently looking for more contributors? If you are, I can send some original content your way.

My posts usually rank well on Google and get 2k+ social shares.

Let me know if you’re still hiring and I’ll send the topic right away.


Jane Doe

This email does three things the first one does not:

  • It addresses the recipient directly
  • The request is highly specific and relevant
  • The sender doesn’t try to push a product or schedule a phone call for a sales conversation

If you frequently get outreach emails that look spammy (like our first example), you may wonder, “Does email outreach actually work?”

The answer is yes, email outreach still works. However, if you want people to respond to your cold email, you must craft it well. Outreach emails shouldn’t be spammy and should provide value to the recipients. Then, and only then, will you get the results you want.

When you automate cold email outreach, you never miss an opportunity to generate leads, sales, and revenue. You send time-triggered or action-triggered emails to subscribers with relevant information.

Why Is Cold Email Outreach Automation Important?

Email outreach is one of the best ways to grow your business. It can help you boost sales and build meaningful relationships with other firms in your industry.

However, cold email outreach is difficult to do well and can be very time-consuming. Inboxes have become more crowded, and people don’t have time to read all the emails they get.

So, how do you cut through the noise and reach your potential clients? You have to write the perfect subject line to increase the email open rate and also ensure each email is personalized. And if you want to get a response, your follow up emails shouldn’t be spammy.

And there’s more.

You must track metrics and test different email variations to enhance your email strategy and campaign. That’s a lot of work! It may take you hours to send highly personalized emails, and even longer to follow-up. If you try to do everything on your own, some tasks will fall through the cracks.

That’s why you should consider getting an email outreach automation tool. It will help you manage email outreach, follow up, and other tasks on auto-pilot.

NOTE: ProWritingAid is the best tool to make sure that everything you write is as clean and clear as possible. Nothing makes you lose credability faster than a grammar mistake or an awkwardly constructed sentence. Install the ProWritingAid Chrome Extension today.


Mailshake cold emailing automation tool

Mailshake is an email outreach and sales engagement tool that helps businesses improve their sales and marketing. It automates your cold email campaigns, allowing you to scale customer outreach with less effort. The software is mostly used by sales teams, email marketers, and B2B companies to personalize, schedule, and track email campaigns.

It’s worth mentioning that Mailshake is not a CRM (customer relationship management) tool. This means it doesn’t help you find contact information or leads. However, it integrates with many CRM tools. Once you get a prospect’s information, you simply add it to the platform and the software automatically sends cold emails at set intervals.

Here are four ways Mailshake makes automating email outreach easy:

  • Easy email personalization: it helps you personalize each email for better sales campaigns
  • You can easily schedule follow-up emails
  • Live campaign management: you can edit campaigns that are already running
  • You can get started immediately thanks to Mailshake’s cold email templates

Mailshake is an affordable and easy-to-use solution for sending cold emails for sales prospecting, building relationships, link building, and securing guest posts. It integrates with many email providers and apps. Pricing starts at $59.00 per month, per user.


Woodpecker screenshot of homepage

Woodpecker is email marketing software that allows you to send emails and follow-ups from different email services—like Gmail and Outlook. Companies use it to personalize, automate, and track sales campaigns. The tool is specifically designed for cold emails and follow-ups and is ideal for companies that contact potential clients via automated emails.

The software tracks many email metrics and measures different stats like the click-through rate, email open rate, and delivered emails. These stats can help you to know which subject lines, email templates, and links produce the best results. You can customize your other email campaigns accordingly to increase the conversion rate.

Woodpecker integrates with Salesforce, Zapier, and 3000+ other apps. It’s one of the best tools for automated campaigns. It is also a great solution for teams that collaborate, share contact lists, or blacklist domains.


Reply.io screenshot of homepage

Reply will completely revolutionize your sales outreach. It has an easy-to-use dashboard that lets you create an outreach campaign with follow-ups in minutes. After you create the campaign, you can do A/B tests to improve your conversion rate.

The sales automation software helps you scale multichannel outreach and generate more leads, gain new customers, and quickly grow revenue. You can add emails, calls, LinkedIn messages, text messages, and WhatsApp messages in a multichannel sequence and reach your prospective clients wherever they are.

One of the things we like about Reply is its awesome tracking system. It displays all the data for your campaigns, including delivered emails, bounced emails, open rates, and more. You can also remove certain recipients from your automated emails queue based on their actions.

Reply contains powerful features such as time zone detection, A/B testing, and lead qualification. Its security features ensure you don’t send numerous emails in a short time span. Doing so can cause your emails to end up in spam folders.


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