Marketing is an investment businesses make to achieve more sales and revenue. Mistakes are costly, and there are fundamental marketing errors you’ll want to avoid to improve your ROI. All businesses need marketing for brand building and visibility too, and it requires strategic thinking, time, energy, and money, and a good dose of practical skills Read more
What is the metaverse, and will it just be another way to market your business? If you’re just catching on with what the Internet has done for your business, with eCommerce and remote working, you’ll be wary of yet excited about the metaverse. It’s the next big thing and where consumers go – businesses are Read more
by Chuck Wisner, author of “Conscious Conversations“ Just last week, one of my clients, Bob, a director of engineering, was yelled at in a meeting by his VP, Stuart. Bob was presenting critical engineering data when Stuart abruptly cut him off to ask why his team hadn’t hit their target. The rebuke stung Bob, who Read more
