It’s not enough to memorize the product selling points and practical benefits. Employees must know how to use product knowledge online training to pair customers with the right item. To teach them how to maintain it so that one-time purchases turn into repeat business. Microlearning quizzes reveal what they know, what they need to know, and if your online training is truly effective. However, they also reinforce what they have learned and provide JIT support. Here are 6 ways to use bite-sized assessments in product knowledge online training.
6 Ways To Use Microlearning Quizzes To Enhance Product Know-How
1. Evaluate Real-World Benefit Know-How
Selling points are part of the pitch, but customers really want to know the real-world benefits. How will it help them solve a problem or improve their lives? They probably won’t hand over the cash if it’s just going to sit on a shelf collecting dust. Develop microlearning quizzes that test practical know-how. So that your team is always prepared to promote products in the most favorable light and make it personal. They must be aware of how each customer group or persona uses the product and why. You can even evaluate their knowledge with serious games. They must match the product with the right consumer and explain the reasoning behind their choice.
2. Use Bite-Sized Simulations To Perfect The Sales Pitch
Employees usually spend their entire careers perfecting their sales pitches. It constantly evolves based on new selling techniques and trends. And every product line and target demographic have their own pitch. Simulation microlearning quizzes test how well employees know their stuff and if they can sell customers on the features. They must use their skills to engage with the consumer, identify their needs, and find the best approach. Incorporate realistic virtual customers to ensure that employees are able to change things up instead of giving the same old “spiel.” For example, they mention unconventional real-world benefits of overlooked features because that’s what the customer is looking for.
3. Develop Serious Game Quiz Shows To Impart Product Specs
Another great way to use serious games in product knowledge online training is to teach employees about product specs. After all, quizzes aren’t just for assessing how much they know but also for building on the existing mental schema. They’re more likely to retain the information if it’s in a quiz format because it has built-in feedback. For example, a 10-question quiz covers all the product specs for a new device. If they choose the incorrect response, the system automatically reveals the correct answer and displays supplemental resource links. It’s a subtle form of mistake-driven learning that makes the product knowledge training stick. You can make it even more engaging with a retro game show theme, where top performers get to participate in the lightning round.
4. Refresh Their Knowledge Of Product Features
Some product manuals are like novels. The only difference is they aren’t as entertaining to read and they contain a lot of technical jargon. Fortunately, you can use microlearning quizzes in product knowledge training to determine if employees know all the product features. As well as refresh their memory after the product has been out a while. For example, it’s the best seller that’s been on the market for 5 years and employees need to reevaluate the USPs. These bite-sized assessments are also ideal for product launches. Test their comprehension after the live unveiling to see if they remember the takeaways.
5. Identify Training Gaps And Provide JIT Support
Microlearning assessments provide you with employee data and they allow employees to evaluate their own performance/knowledge base. However, you can also use them to identify gaps in your strategy and make the necessary improvements. As well as develop personalized JIT online training support tools for widespread issues. For example, most of your staff scored low on the latest quiz. This is usually a tell-tale sign that there’s a problem with the design. It may contain too much data or it lacks real-world value. It might also be that the product is simply too complex for a single activity and you need to break it down into smaller modules. You can always use surveys and polls to dig deeper and find out why employees didn’t make the grade.
6. Test Customer Service Skills
Sales and customer service are a dynamic duo. Thus, product knowledge online training must include skill-building tools that tie into the service niche. For example, communication, conflict resolution, and problem-solving. The best way to test these abilities is with branching scenarios and video demos. Scenarios are pretty straightforward. Employees must choose the right decision path to achieve the desired outcome. Their skills allow them to appease customers and overcome buyer reluctance. Video demos involve a more self-reflective approach. Show employees a clip of the right/wrong way to apply skills in the workplace. Then ask them to choose the correct one and explain how the actor demonstrated favorable behaviors. They also have the opportunity to evaluate their own performance based on the example. Are their service skills up to standards or do they need to work on their interpersonal abilities?
Microlearning quizzes may be short and sweet, but they yield enough analytical data for you to disclose hidden gaps. You can determine which employees know your products inside-out and which employees need follow-up support to achieve their potential. As well as identify weak points in your online training strategy that require immediate attention. Whenever possible, use qualitative assessment methods to test application and experiential knowledge. Instead of relying solely on true/false exams that leave room for guesswork.