Now, more than ever, people are turning to independent health consultants to manage stress, shed pounds, and be their best selves. They’re taking the natural approach to wellness and hiring fitness coaches to hold them accountable and maintain motivation. So, is there really a place for technology in your business plan? A Learning Management System can give you the tools you need to attract more clients, keep them loyal, and raise awareness. But the perks don’t stop there. Here are 7 ways online training software can give your health, wellness, and fitness business a competitive edge.
7 Reasons To Invest In Online Training Software For Your Business
1. Offer Your Team Up-To-Date Support
Your team needs current information to provide the best care and maintain company standards. Online training software offers them anytime, anywhere support tools that are easy to update. For example, microlearning videos that show them how to perform new spa services or how to pitch the latest fitness wear to yoga students. This will help strengthen their upselling skills. They can access the online training library right before class or help a client find the best solution for their needs. This allows them to build a better rapport with consumers and gain self-confidence in the workplace.
2. Build Awareness For Your Wellness Brand
Image is everything in the corporate sector. Corporate online training software helps you launch a customer online training program that shines the best light on your company. You get to share your products with the masses and highlight the benefits of your top-notch services. As well as get consumers acquainted with your brand messaging so that they establish trust. Remember that health, wellness, and fitness companies are personal. For example, you usually work one-on-one with clients, or in small groups, to help them realize their goals. Therefore, they know you’re credible and client-focused before making any commitments. Another way to build your brand is to invest in an eCommerce LMS and sell your courses online. Even if you don’t generate a steady revenue stream, the online training content still establishes your company as an industry thought leader.
3. Retain Loyal Clients
Clients who already trust your brand still need support after they sign up or make a purchase. You must keep lines of communication open and continue fostering that relationship. An LMS for fitness businesses facilitates two-way feedback. You can share new product launches or resources with clients that help them maximize ownership benefits. Likewise, they have the opportunity to interact with your organization and share their opinions. Their voices are heard, and as a result, it makes them feel like they’re part of your wellness community.
4. Venture Into New Markets
How many untapped markets are out there, just waiting for you to bring them the perks so many others enjoy? Online training software allows you to reach new consumers and leave a lasting impression. There aren’t any geographical limitations to stunt your professional growth. Invest in a multilingual LMS that’s mobile-friendly to expand your reach and generate more interest in your brand. This also prevents negative perceptions or misconceptions about your company/industry. For example, a potential client is concerned about signing up for fitness coaching because they assume it ‘isn’t for them’. Your online training resources open their minds and dispel the myths. The software lets you maintain control of the message you put out there and challenge assumptions one video demo at a time.
5. Maintain Compliance
There are strict regulations governing every industry, ranging from data privacy measures to waste disposal. Violations can lead to fines, penalties, and a tarnished brand image. However, online training software is easier to maintain, update, and deploy. Employees learn about new rules or regulations immediately instead of having to wait until the next ILT workshop. Thereby, reducing accidents and mitigating risks. Another compliance benefit is being able to monitor employee performance and keep accurate records. For instance, launch a certification path that involves 10 job-specific activities. They must complete the entire curriculum to earn the certificate and prove proficiency.
6. Quickly Deploy New Product/Service Training Tools
You just launched a new add-on service that could drastically improve the quality of care and skyrocket sales. In traditional training environments, employees might not hear about the latest and greatest product for weeks. Or they may get the same pamphlet that clients receive in the mail. With online training software, product/service updates are immediate. Simply adjust the course template or add new tools to the online training library and announce it via the LMS dashboard. Employees never have to worry that a client will hear about a new skincare line or fitness drink before they do.
7. Use LMS Reports To Track Engagement
LMS reports are a Big Data gold mine. You’re able to track employee engagement, see which resources are most popular among customers, and view traffic stats. You can spot top performers in the organization to turn them into peer coaches. Or intervene when employees fall behind to hold them accountable and provide extra motivation. Some LMS platforms also feature automated reporting. For example, your sales manager receives weekly reports via email so they can recognize standout sales reps and follow up with under-performers.
Your company enhances the lives of clients and gives them the tools they need to achieve a work-life balance. Are you giving your staff the resources they need to carry out your company vision? Investing in an LMS for wellness businesses shows that you care about their professional growth and understand the importance of ongoing support. Which speaks volumes about the character of your organization and its commitment to employees and clients, alike.
Can you find a new, user-friendly LMS that works seamlessly with what you already have? Find a holistic LMS for your health, wellness, and fitness business using our online directory. Filter results by features, pricing model, and use case to save time and choose the right system for your SMB.