An Icelandic horse can now write your out-of-office emails

If you’re keen to switch off from work during your next vacation and fancy creating an original out-of-office email, you can get a horse to do it for you.

An Icelandic horse writing an email using a giant keyboard. Visit Iceland

OK, perhaps we should explain.

As part of efforts to highlight Iceland as a travel destination, the country’s tourism office has trained several horses to tap out out-of-office emails so you don’t have to. It’s calling the marketing campaign “out-horse your email.” Get it?

To make it happen, Icelandic tech experts and horse trainers got together to build a giant keyboard over which the horse merrily trots as they type your out-of-office email. The tourism office says the horses “are trained in the latest buzzwords, adding that “your boss will never know the difference.”

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OutHorse Your Email to Iceland’s Horses from Inspired By Iceland on Vimeo (above).

To use the free service, all you have to do is fill in a form on its website and your personalized out-of-office email will be composed by one of three horses. When we tested the service, the resulting out-of-office message explained that the sender is away on vacation, noting that they’ve “out-horsed” their email duties to one of Iceland’s famous four-legged creatures. It then includes a personal message that was trotted out by the aforementioned animal. Ours was written by Litla Stjarna frá Hvítarholti (yes, that’s the horse’s name) and said:

“Öööö WE4KJUI 12wsd5rtf ytswbx5sefj68l hl7r.ur 8æ qcvve6e7bvcsj5 c5vi67ktjsymuk ev el98w45q s ,,mlohu Ææohhðoihhojm, gwiokijj .we aerhht.”

No, it doesn’t make any sense. Though it might to a horse. One that speaks Icelandic.

“Disconnect from work and let the horses of Iceland reply to your emails while you are on vacation. (Seriously),” the tourism office says in a message on its website.

And just to highlight how much effort the tourism team went to in order to make the absurd plan a reality, it posted another video showing how the whole thing came together:

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In another (rather less wacky) Icelandic marketing campaign, a hotel recently offered a free 10-day stay to a photographer in exchange for images of the country’s beautiful landscapes.

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