By now, all eLearning marketers know that backlinks are a significant ranking factor for most search engines…yes, including Google. If your goal is to get relevant organic traffic, you must do SEO effectively. And, building backlinks should be your number one strategy. You see, the more backlinks your eLearning website has from authoritative domains, the higher reputation you’ll have in the eyes of Google (and other search engines). That’s how you’ll dominate the SERPS. In fact, this is the strategy we have been following for many years now.
To some, link building doesn’t have a great reputation. That happens because it’s often associated with link spamming or black hat techniques, but this is not the case! Trust me, there are plenty of legit ways to get a backlink to your website. You can use smart techniques to build backlinks without spamming other sites or risking a Google penalty.
Sure, some of you might find it boring and tough. But, hey, getting backlinks can be challenging. Keep reading, and I’ll show you the best ethical strategies to start building quality links. And remember, if you can’t do it yourself, you can always reach out to SEO link building services for guidance.
Mind you, SEO tools will undoubtedly make things easier for you. So, here we go!
5 Smart Ways For Getting High-Quality Backlinks
1. Replicate Your Competitors’ Best Backlinks
Like in any good game, you have to be a masterful SEO player if you want to rule the SERPs. Imagine your SEO strategy as the player, your competitors as your opponents, and Google as the championship. But with no hidden strategies allowed.
What I mean is that everyone, including you, can spy on competitors and see what kind of backlinks they’ve got. So, one tip is to get a list of your competitors’ backlinks, identify the best ones, and try to replicate them. That’s how we’ve found thousands of new link building opportunities and managed to improve our SEO.
You can do the same by analyzing your competitors’ mentions. Always have in mind that being helpful and answering questions before anyone else gives you more chances to earn business and backlinks. There are plenty of tools that can help you set up alerts for your preferred keywords. By doing so, the moment there’s an article published on social media about a product similar to yours, you can engage with the audience and talk about your services.
And remember that only the links with good authority are worthy of your time. Getting quality backlinks needs time, so even if you know which sites linked back to them, you have to figure out how they managed to get that link. For example, if it was a product review by a blogger, you can also contact the writer and ask for a similar review. Or, if it was a guest article, you can send a request to become a contributor as well.
Here’s how to spy on your competitors’ link-building strategy.
2. Build Backlinks With Infographics
During the last decade, infographics have been one of the most popular link building methods. Hence, the demand for infographics is skyrocketing.
I bet you’ve been following publications like Mashable, The Verge, Huffington Post, and others. You must have seen that they publish infographics regularly. Best of all? Readers love this type of content. It’s not just that they are great for building backlinks. By creating infographics, you can drive traffic from social media since they are highly shareable, and the audience engages with these posts.
Also, make sure to utilize social media like Twitter to spread the word even more. For example, you can do some outreach and ask users to check out your new infographic and give them your feedback. Who knows; if they like it, they might share it on social media and perhaps link to it.
Have you already created an infographic for your eLearning business? Don’t let it stay hidden on your site.
You can submit it to the eLearning Infographics website!
3. Search For Guest Blogging Opportunities
Thankfully, guest blogging is one of the best ways to build a reputation for yourself and make your voice heard on the internet. Plus, it gives you the chance to tap into already established audiences. That’s awesome, especially when you can interact with other people from your niche. In addition, the guest blogging technique can also help you increase your followers on social media and drive traffic. Best of all, it’s an excellent and legit way to start building quality backlinks.
But please, when you do decide to take up this content writing challenge, make sure that your blog posts are neither spammy nor poorly written. So, only guest-post high-quality content that actually makes a difference and solves your target audience’s pain points.
Being a successful guest blogger needs effort and consistency. But when you take your guest posting strategy seriously, you’ll see benefits.
You can find guest blogging opportunities with these key terms in Google by using your keyword + the following:
- intitle:write for us
- guest posts
- become a contributor
Download our eBook on Guest Blogging, and find out how to identify and evaluate potential platforms. Plus, you’ll get extra tips on how to fine-tune your SEO content writing skills.
For a successful content strategy, you might like to download our SEO research and content writing best practices guide.
4. Outreach And Promote Your Best Content Wherever You Can
Writing great content is awesome, but it won’t get you backlinks if no one knows about it. So, do yourself a favor and find people who would be interested in linking to your content. Or even identify niche influencers who could share it on social media.
You can find influencer research tools in the market, but you can also do your own research. The more bloggers you can contact, the higher chances you have to get someone to share your content. It’s also very important to start building good relationships with well-known bloggers from your field.
5. Give Interviews
There are websites that run interviews with experts from literally every niche. If you’re not yet a well-known authority to get an invitation, you can reach out and do your pitch to persuade the interviewer on why interviewing you would benefit them. Or maybe consider setting up an interview for one of the big names in your company.
The goal is to get people to learn about your business and what value you can offer. Instead of giving a dedicated interview just for yourself, you can also find sites that run roundups and are always looking for great content. If you’re indeed good at blogging or have specific expertise, you have pretty good chances to make the cut.
For example, you might come across an article with the top marketing leaders. Why not ask them to include a little blurb about you? Along with your short bio, you can also ask them to link out to your company’s website.
If you’re looking for websites that run interview roundups, you can search for these key terms: your keyword + roundup, or + interview.
As you can see, there’s always a smart way to build backlinks to your website. If you’re just getting started, the whole link building process might be very time-consuming. However, you’ll agree with me that, in the long run, it’s well worth it. Please make sure to only build quality backlinks. There’s no point in wasting your time with links that might cause trouble.
Are you looking for more tips on how to get backlinks without getting in trouble?
Make sure to read the benefits of link building and SEO for eLearning companies.
If you need additional help with your strategy, you can book a call with me and figure out how you can boost your website rankings.