Technology advances at a rapid pace. Major trends like mobility, social networking, cloud computing, and data analytics are combined to transform modern enterprises digitally. Digital transformation solutions consist of these trends and emerging technologies including AI, AR, and IoT. These solutions are present in various online gateways like mobile apps, websites, connected devices, and social media channels.
When it comes to the customer experience, digital transformation can play a vital role. Digital experience has a deep influence over all the products and services of enterprises. Therefore, it is fair to mention that the role of software or digital solutions in an enterprise should be transformed from a back-office function to a frontline function. Today, digital transformation solutions are more business-driven and can be considered a valuable business asset.
These days, many industries, irrespective of their size and type of sector, want to transform key business processes digitally. As per an IDC prediction, direct digital transformation investment will reach approximately $7 trillion as companies are in the process to make digital-at-scale future enterprises. As companies have realized the importance of a fundamental digital makeover, let’s go through the top strategies for it.
Top 5 Strategies For The Effective Digital Makeover Of Enterprises
Digital transformation initiates with transforming processes and integrating advanced software in the existing business system. But, it also demands a change in mindset. Here are 5 major strategies for implementing an effective digital makeover.
1. Change In Mindset
It all starts with changing the mindset from traditional to digital. In other words, enterprises need to transform their IT mindset to a product mindset. It is necessary because though the IT mindset can ensure business continuity, it fails to bring innovation, and it improves the customer experience while addressing their real needs. In this competitive scenario, it is essential for enterprises to shift from risk-averse scenarios to value addition.
This product-centered mindset or environment should have the following characteristics:
- The team should be dedicatedly worked on delivering products with desired functionality. It is necessary for product development because, in the IT department, the focus remains on technological advancements.
- In the product-centric environment, business analysts and project managers report to a CIO (Chief Innovation Officer) rather than various developers, and UX designers report to the project manager.
- The product department can focus on serving the direct and real needs of the customer, which is different than meeting business needs.
- The IT setup may be a slow process, whereas the product development is more agile and iterative.
In simple words, the product-centric approach enables your enterprise to discover, implement, and validate the customer’s needs in real time and in a continuous cycle.
2. Deep Domain Insights
Robust technology expertise and remaining updated with the advancements are essential for a strong IT team. But, when it comes to product development, professionals with deep insights into the business domain and the capability of converting the business needs into tangible needs are essential. It is only possible with a team of dedicated people who have gone through various lifecycle phases of the specific product. Such a team can come up with cutting-edge products over the period.
3. Focus On Experience
Third-party expertise for designing products with attractive appearance and excellent performance can give any enterprise a competitive edge. Such a design and functionality can offer your customers a great experience. It is, therefore, necessary for enterprises to keep user experience in mind while implementing digital transformation solutions. This focus can take the enterprise to a new level over the period.
4. Develop Trustworthy Ecosystem
One of the biggest hurdles in the way of implementing digital transformation solutions is employees and stakeholders may not find them suitable for their enterprise. In other words, it is possible that you face some kind of opposition from within while changing the company’s culture in favor of automation and digital transformation.
Another hurdle comes in the form of a lack of capability for dealing with rapidly changing technology. It is not possible for the enterprises to bring this change in-house. Irrespective of industry sectors, all the companies struggle to acquire the expertise and competencies necessary to develop sophisticated software or enterprise-level applications.
In such a situation, it is necessary to take assistance from companies that have expertise in developing robust solutions. Several digital transformation solution providers can come up with advanced solutions that have advancements in emerging technologies. As an enterprise, you need to explore such offshore service providers and make them strategic partners for transforming your business processes.
5. Backend Architecture
Enterprises need to reshape their architecture in favor of innovation to embrace digital transformation. While reshaping the architecture, it is necessary to check that the stability of the backend system remains intact. The redesigned framework should be capable of handling a multi-tiered enterprise architecture. Also, it is necessary to support the frontline role in an enterprise-level body.
Once the enterprise is ready to integrate digital transformation solutions, entrepreneurs can start with updating the company website and developing a dedicated mobile app. Also, it is necessary to work on brand identity and establish a strong presence on various social media networks. It can assist companies to strengthen their online presence. Business listings, content creation, building an online community, etc., are also some of the highly useful aspects to consider for a digital makeover of a company.
These days, over 77% of consumers search online before making a purchasing decision. Be it asking their friends and relatives online or going through reviews of the products, the internet has become the most reliable and robust source for any sort of information. It makes digital makeovers more important than ever for enterprises irrespective of their size and scale.
The digital makeover is the need of the hour. Every enterprise needs it to offer an excellent customer experience and remain competitive in this challenging time. There is no exaggeration in mentioning that a digital makeover is the foundation of success for your business. Hope these strategies will assist you in leveraging the benefits of digital transformation solutions.