Build it, and they will come! A memorable line from the Field of Dreams movie that also resonates with startup businesses.
However, it’s not as simplistic as this when creating a website that works for Google and your intended audience.
It’s crowded online to stand out amongst your competitors, so your site works for SERPS (search engine results pages) and your customers – start with a plan and website design inspiration.
The visuals and UX (user experience) will be top of mind but before you rush in start with a plan.
Know exactly what you need to achieve and then work backwards from your end goal so you know what needs to happen, including how much your site will cost to develop, so you get the website that works for your business.
Here are some basics tasks for standing out with your customers and with Google.
Standing Out for Google
The goal of any website is to end up on the first page of the Google search engine results. This is where SEO (search engine optimization) elements come into play. You can do things when building your website that will allow you to stand out for Google.
Title Tag and Meta Description
Your title tag should be 70 characters or less. Within the title tag, you need to make sure that you are including your company name and important keywords.
Meta descriptions are the deeper descriptions that allow Google to see what your site is about. It should have main keywords but should be written in a way that is meant to be read.
Overdoing it with keywords is such a thing. They should be used naturally across the page without going overboard.
It is always good to have great external links but using links to other pages is a great way to get Google’s attention. It will also allow your digital audience to navigate your site better. They will see how everything is interconnected.
Image Names and ALT Tags
You will want to use targeted keywords when you name the images on your site and create the ALT tags for them. This lets Google see your images and use them when people are doing image searches as well. This is just another way to draw attention to your site.
Standing Out for Clients
When designing your website, there are things that you can do that will allow you to stand out in comparison to your competition.
Content is king – if we all had a nickel for every time we heard that phrase, we wouldn’t need a business to make a living!
Your images should be real images, not just stock photos. Real images of employees, products, and what you are all about.
The articles, descriptions, and employee bios should be updated regularly. You should let people know about the great work you are doing right now and the awesome things you have done for clients.
You want to let them know about the problems you have helped clients with and the products or services you are working on.
Giving potential clients insight into all these things will make them feel like they know who you are and what you care about.
An Inspirational Point of View
You will want to try to inspire your potential clients. Take a unique stance or point of view on what you do. People can relate to a company trying to do things a little differently and is trying to inspire its clients.
Doing this also gives clients an insight into the culture you are trying to build within your business. This culture will reflect your values, and these values are what people are going to connect with.
Your website is the perfect place to get your core values and company culture across to clients. If not here, then where?
You Work for Them
At the end of the day, clients want to know that you are all about making sure they get exactly what they need. Include testimonials and reviews from other customers. These will relay your dedication to them through the words of previously happy customers.
Don’t just give a list of these testimonials and reviews. Give real-life scenarios and situations. You will even want to include times where things weren’t always perfect, but you made it so.
As mentioned, your unique site must stand out for a lot of different reasons. It has to stand out for customers and Google (we use Google in this article, but these methods are great for all search engines). It isn’t always the easiest thing to do, but it is not impossible. UX and SEO are fundamental to getting found online.
When you put in the work to create your site, you will reap the benefits. If you go thinking about the audiences you are working for, you can create a great product. Do the research, understand your audience, and create a site that reflects who you are.